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About · Ricky Ybarra, founder

I built the tool
I wish my
family had.

ECNL, ODP, a Developmental Academy, an MLS Academy, then Division I. Recruiting was the messiest process my family ever went through. Startline is the start line for the families who never got one.

Ricky Ybarra, founder of Startline
Ricky Ybarra · Founder
  1. Ricky Ybarra in the SSM Developmental Academy kit, looking back over a shoulder
    Developmental AcademySSM
  2. Ricky Ybarra in the FC Cincinnati kit, smiling on the training field
    MLS AcademyFC Cincinnati
  3. Ricky Ybarra in the Butler kit, striking the ball in a Division I game
    Division IButler
Ricky Ybarra · used with permission, all rights reserved · founder's own photo

My path, in order

01My path
  1. 01The club years
    Youth soccer

    Where it actually started

    ODP

    State Team → Region Team · named all-region at the inter-regional

    ECNL

    Club soccer at the top tier

  2. 02The academy years
    Developmental Academy

    The real next level up from club

    MLS Academy

    The pro-pathway years

  3. 03College
    D1 Soccer

    College — the level this product aims at

  4. 04Now
    STARTLINE

    Building the tool my family needed

    The path this product was built to shorten

The story, in four chapters

02The story
  1. 01

    The problem

    Recruiting was guesswork.

    My family recruited mostly in the dark. We didn’t know which schools were realistic, which had room at my position, or which camps were worth the drive. A service wanted thousands of dollars to hand us a spreadsheet.

  2. 02

    The experience

    Which schools were realistic?

    We figured it out the slow way, one email at a time. And I kept thinking about the families without a former player in the house to translate — the ones paying for hope.

  3. 03

    The insight

    The answer was on the rosters.

    Every program publishes its roster. Who graduates at a position, how deep a squad is, whether freshmen play — it was all there, for all 2,215 programs. Nobody had read it for my family.

  4. 04

    The build

    So I read all of it.

    66,998 roster spots and 5,545 coach addresses, every admissions range, every staff page — and a fit score for each program, given honestly, with the reason shown.

Ricky Ybarra on the ball in the SSM Developmental Academy kit
Ricky · Developmental Academy · SSM
Ricky Ybarra · used with permission, all rights reserved · founder's own photo

“Pick the school you’d love before you pick the team. Be happy there whether or not you make the roster.”

The best advice I got while being recruited
Ricky Ybarra in a training bib, running toward the camera
03Why I’m here

I’m here to help,and I want to help.

Nobody could tell my family which schools were realistic. Startline answers that question in an evening, for nothing. It’s the honest read I wish we’d had, and I want your family to have it now.

What it does for your family

  • Scores where your player really fits, athletically and academically, across all 2,215 college programs.
  • Shows where there’s real room on a roster, with the reason behind every score.
  • Keeps every coach conversation from going cold: an email draft and a follow-up plan.
  • Starts free: every program scored for your player, no card.

Ricky Ybarra, founder. Questions about your player’s search? Write to me:ricky.ybarra@getstartlineapps.com

Ricky Ybarra · used with permission, all rights reserved · founder's own photo