Pricing · one fair price
Free to start. $17/mo if it earns it.
Your 15 best-fit schools with 1 fully managed for you, free, no card. Startline Pro is $17/mo, billed annually at $200 — or $20 month to month — and cancels in one click.
Free
Enough to see exactly where you realistically fit.
- Your 15 best-fit schools by Fit Score
- 1 school fully managed for you — analysis, email, follow-up
- One ID camp example
- No credit card
STARTLINE Pro
Billed annually at $200 · 2 months free vs monthly
- Every school's full Fit Score and roster analytics
- Who's graduating at your position, this year and next
- ID camp directory (the tryout camps colleges run themselves), multi-season rankings and college-to-pro draft data
- Coach emails written per school, and a board that tracks every reply
- 3 schools run end-to-end every month
- Club directories for the top youth leagues — MLS NEXT, ECNL, Girls Academy and ECNL Regional
From $17/mo (billed annually at $200), or $20/mo month-to-month · cancel anytime.
What you actually get · the real app
Not a list ofbullet points.

Every school, both scores
All 2,215 programs with an Athletic and an Academic fit, the band, the distance. Free shows your 15 best fits; Pro opens the rest.

The roster math
Who graduates at your position, squad depth, freshman minutes, retention — read off 65,486 published roster spots.

Coach outreach, written per school
5,646 coach addresses on file; 3 schools a month run end to end on Pro, 1 on Free.
In case you were wondering
If you’ve beenpitched something else.
Two kinds of service families tell us about, row by row against ours. We don’t name them and we don’t quote their prices — only what each one does and doesn’t do.
Price
Startline$17/mo billed annually at $200 · cancel anytimeCompetitor 1Quoted on a sales callCompetitor 2Annual contract, billed up frontBuilt only for soccer (ECNL / MLS NEXT / academy aware)
StartlineYes — soccer is the whole productCompetitor 135+ sportsCompetitor 2Multi-sportPer-program Fit Score (athletic + academic)
Startline12-factor score vs every program in your gameCompetitor 1No scoringCompetitor 2No scoringCoach contact database, with sources
Startline2,215 programs — every division, both gendersCompetitor 1In-platform messaging onlyCompetitor 2Paid messagingAI emails personalized per coach
StartlineRoster-aware, in your kid's voiceCompetitor 1TemplatesCompetitor 2—ID camp directory
Startline1,692 camps, filterableCompetitor 1Own eventsCompetitor 2—Fully managed option
StartlineEvery school analysed, the email written, the follow-up dated — you send itCompetitor 1Their premium tier onlyCompetitor 2—
| What you get | Startline | Competitor 1 | Competitor 2 |
|---|---|---|---|
| Price | Yes: $17/mo billed annually at $200 · cancel anytime | No: Quoted on a sales call | Partially: Annual contract, billed up front |
| Built only for soccer (ECNL / MLS NEXT / academy aware) | Yes: Yes — soccer is the whole product | No: 35+ sports | No: Multi-sport |
| Per-program Fit Score (athletic + academic) | Yes: 12-factor score vs every program in your game | No: No scoring | No: No scoring |
| Coach contact database, with sources | Yes: 2,215 programs — every division, both genders | Partially: In-platform messaging only | Partially: Paid messaging |
| AI emails personalized per coach | Yes: Roster-aware, in your kid's voice | No: Templates | No: — |
| ID camp directory | Yes: 1,692 camps, filterable | Partially: Own events | No: — |
| Fully managed option | Yes: Every school analysed, the email written, the follow-up dated — you send it | Partially: Their premium tier only | No: — |
The two unnamed columns stand for the kinds of service families ask us about — one that quotes you on a sales call, one that sells an annual app subscription. Features checked against their own public pages and app-store listings.
Before you ask
Cancellation, data, the basics
Can I cancel anytime?
Yes. Cancel in one click from your account and you won't be billed again. You keep access through the end of the period you already paid for.
What happens to my data if I cancel?
Nothing is deleted. Downgrading re-locks the paid analytics, but your profile, list and coach conversations stay — resubscribe and it's all there. You can request full deletion any time.
Do I need a credit card to start?
No. The free plan needs only an email. You only enter payment when you choose to upgrade.
Is the annual plan really cheaper?
Yes — about $17/month instead of $20, 2 months free vs monthly. It is billed annually at $200, in one payment.
Do you email coaches for us?
No — and that is deliberate. We name the coach, draft the message off that program's own roster, and hand it to you. It leaves from your address, in your player's words, because a coach can tell the difference and it is the difference that gets read.
Refer a family — you both get a free managed school
Every family you invite who subscribes earns one fully-managed school for you and one for them, free.